Thank you - 19th Real Estate Development Summit - Saudi Arabia

Founder of Sundukovy Sisters

(S+S) Studio

Sundukovy Sisters (S+S) Studio is a renowned interior design studio celebrated for its vibrant, artistic, and innovative designs in restaurants and hotels worldwide. With 20 years of experience and a portfolio showcasing over 200 projects across multiple countries, the studio has earned over 16 awards for excellence in hospitality design. The studio has a strong presence in the MENA region, with recent hotel projects in the UAE, Egypt, Kenya, and Benin and restaurant projects in London, Los Angeles, Marbella, Limassol, and Dubai.

Hospitality, Tourism & Leisure Advisory Services

Knight Frank

An accomplished and meticulous professional with 25 years of proven success record in various aspects of the hospitality industry including management, development and operations. A strategic thinker with excellent communication skills and a strong work ethic with the ability to inspire others through positive attitude, clear direction and resourcefulness. His consulting experience includes over 68 projects with a value of approximately USD 42 Billion. He has worked in various continents including Europe, North America, USA and the Middle East holding prestigious positions as Regional Partner Head, contributing his expertise over several years to renowned and established hotels. He has been involved in planning and advising some of the successful Hospitality and Tourism-related projects in Paris, Miami, New York, London, Hong Kong, Jakarta and Bangkok particularly with Academic/ Professional Qualifications Intercontinental and Shangri La group of hotels. Special Projects • Jazan Tourism Development Plan – Hospitality Advisory- Saudi Arabia • Tourism Development Fund – Hospitality Advisory – Saudi Arabia • Emirates Airlines – Hospitality Advisory– UAE • Qatar Airport – Hospitality Advisory – Qatar • Rua Al Madina - Hospitality Planning and Advisory - Saudi Arabia • Jeddah Central Development Co. - Hospitality Advisory- Saudi Arabia • Saadiyat Island - Master Planning Advisory – Abu Dhabi, UAE • Jabal Akhdar - Project Development and Planning– Oman • NEOM - Hospitality Advisory – Saudi Arabia • Gulf Coast Real Estate Development Company – Hospitality Advisory - Saudi Arabia • Qiddiya - Financial Advisory– Saudi Arabia • Diriyah Gate - Financial Adv - Saudi Arabia Turab Saleem has made significant contributions to various hospitality conferences across the Middle East and Africa as a distinguished speaker and moderator. With extensive years of expertise in the industry, he is a sought-after speaker, known for his insightful presentations and engaging moderation. Recently, Turab further solidified his reputation by presenting on "The Future of Hotel," where he explored the evolving landscape of the hospitality sector. His discussion covered upcoming trends, innovative technologies, and the changing expectations of guests, offering valuable perspectives on what the future holds for hotels. His contributions continue to shape the dialogue and development within the hospitality industry in the region. Turab Saleem has significantly contributed to the hospitality industry through his extensive media presence and research work, establishing himself as a credible source of information and insight. His deep expertise and years of experience make him a sought-after speaker and moderator at various hospitality conferences across the Middle East and Africa. His involvement in various research projects within the hospitality industry has solidified his reputation as a thought leader. This research work, combined with his forward-thinking perspectives, showcases his ability to identify emerging trends, innovative technologies, and evolving guest expectations. Turab's comprehensive analysis and insights continuously influence the discourse and development within the hospitality sector, further highlighting his expertise and leadership qualities.

Partner

HVS Middle East & Africa

Lee-Anne, along with her business partners, oversees various businesses within the travel, hospitality, hotel, and property sectors in South Africa. With over 27 years of experience in the industry, she has a proven track record of driving business development for a diverse portfolio of brands. She is passionate about leadership, empowerment, and social entrepreneurship, and actively participates in various community and entrepreneurship programs that foster social change and job creation. Her public roles include serving on the board of Cape Town Tourism; Committee Chair of the Tourism Sector Portfolio at the Cape Chamber of Commerce and Industry, and West Coast Chapter Committee member at the Chamber. She is also the Chairperson of FEDHASA Cape, the national trade association for the hospitality industry, and a board member of Glendale Home Cape Town, a home for intellectually disabled adults. Lee-Anne has been recognised as a positive role model in the corporate sector when she was awarded the 2020 Gender Mainstreaming Positive Role Model Award in the Cape province. She enjoys speaking at conferences and events, sharing her insights and expertise in the tourism industry. Her biggest and most exciting project, however, is raising her three children and pursuing her dream of running ten of the world's most famous half-marathons.

Senior Partner, Principal Architect & Senior Project Manager

DAA Architects Ltd.

Highly accomplished Architect and Managing Director with 35+ years of experience driving project and team success through exceptional leadership, collaboration, and innovative design solutions. Key Strengths - Proven track record of managing large interdisciplinary project groups and fostering ownership among clients, teams, and users - Expertise in complex architectural, technical, and functional projects, with a focus on hospitality design and development - Strong leadership and motivational skills, with a passion for challenging teams to adapt to evolving design and project development systems Experience - Managing Director, DAA (35 years) - Successfully led the firm to become the premier hotel design and development firm in West Africa - Collaborated with international hotel management groups and local boutique hotel brands on numerous hospitality projects in Nigeria and West Africa Specializations - Hospitality design and development - Project management and team leadership - Complex architectural, technical, and functional projects - Cross-cultural design and community engagement

CEO

Experienciah and H Partners

Abbas Azzouzi is a recognized leader in the hospitality industry, currently serving as the President and CEO of Experienciah, the first innovative Moroccan platform dedicated to hotel management. Since 2022, he has led this company, which manages a portfolio of 22 hotels, with a focus on Moroccan art of living and customer experience. Under his strategic vision, Experienciah provides tailor-made solutions for hoteliers and investors and aims to expand its influence across the African continent. In addition to his role at Experienciah, Abbas Azzouzi is also the CEO of HPartners, a hospitality investment fund investing in Morocco. His career includes a significant role at the Moroccan National Tourism Office (ONMT) where he has been appointed by His Majesty Mohammed VI, King of Morocco. he played a key role in promoting Morocco as a destination and implementing the strategic program “Vision 2010”. During his leadership the destination experienced an annual increase of 15% for arrivals, 25% for revenues and achieved 7.4 million tourists, $8 billions of revenues in 2007. He spent also a key role in formatting the media sector in Morocco by launching the first private news channel in Morocco. In 5 years, the channel reached a market share of 15% and multiplied the audience share by 10 to reach 7,5%. Before coming back to Morocco, he spent more than 15 years in Europe with a strong experience in the luxury industry (LVMH, Christofle) dealing with business acquisitions, transformation and internationalization. With a career marked by business transformation and the development of innovative strategies, Abbas Azzouzi stands out for his ability to lead ambitious projects and create sustainable value across various sectors, always with a strong commitment to excellence and innovation. Abbas Azzouzi is an alumni of EMLyon and The University of Texas at Austin where he graduated with an MBA. He managed (from 2007 until 2016) the Mawazine Festival, one of the biggest festival in the world.

Vice President & Head of Development Middle East, India and Africa

H World International

Siegfried Nierhaus is a well-respected name in the Middle Eastern hospitality industry, known for his passion and dedication towards his work and team. Born and raised in a family of restaurateurs and hoteliers in Germany and Austria, Siegfried inherited the love for hospitality from his family and has entertained guests at his family business since the age of 4. His more then 30-year career in the industry has been dominated by 15 years spent in France and 16 years based in Dubai with responsibilities throughout the Middle East, India, Asia, and Africa. In the Middle East, Siegfried has held strategic and leading operational positions, and board of director positions while working for different international hotel operators, hotel owners, and hospitality consultants. He is the only German in the hospitality industry who has been recognised as one of the Top 50 hoteliers in the Middle East since 2011. Siegfried holds the position of Vice President and Head of Business Development for H World International covering the Middle East, India, and Africa (MEIA) region with over 32 hotels, 8344 keys to date. With a strategic vision and a passion for delivering exceptional guest experiences, Siegfried has led numerous high-profile projects, enhanced operational excellence and driven business growth across diverse markets. Siegfried’s deep understanding of the unique cultural and business dynamic within the MEIA region, has positioned him as a key influencer in the hospitality sector and inspire and empower teams to achieve new heights of success, fostering a culture of collaboration and excellence throughout the organisation. Siegfried’s motto is to empower his team by fostering an inclusive and collaborative environment where every voice is valued by encouraging open communication, providing opportunities for continuous learning and professional development with skills needed to succeed in a fast-paced industry. He promotes a culture of accountability and trust, empowering the team to take ownership of their roles and make decisions that drive the business forward. The leadership style is rooted in mentorship, actively guiding and inspiring his team to reach their full potential.

Design Principal, Global Hospitality Lead

Gensler

Diane is passionate about creative solutions in interior architecture, Diane Thorsen believes that great design begins with understanding a client’s vision, their culture & designing from the inside out. Her extensive experience spanning over 30 years coupled with leadership ability has resulted in an award-winning design studio of thought leaders. Diane relocated to the Middle East in 2008 where she embraced the region’s nuances and responded with sensitivity to appropriate design solutions. Most notably her designs for international hospitality and mixed-use developments display attention to detail, a love of local art, and quality of craftsmanship. Her award-winning work and design approach is informed by human centric design, creativity, collaboration, and a forward-thinking approach with a structured, detailed process. A graduate of the Faculty of Art, Design and Architecture from the University of Johannesburg South Africa, Diane furthered her studies to include sustainability and is a LEED Accredited Professional and a WELL Building Accredited Professional. She is a Registered Interior Designer within the IIDA and serves on the advisory board of the American University in Dubai. Skilled at creating beautiful designs under a variety of budgets, styles, timeframes, and requirements, Diane guides clients through every phase of the design process and remains committed to delivering quality experiences.

CEO

Millat Investments

Hamza Farooqui is a committed South African entrepreneur holding a commanding presence across multiple sectors including fuel, convenience, real estate, technology, hospitality, tourism, and global financial services. As the founding CEO of the Millat Group, he has consistently steered negotiations with global business giants to successful conclusions. Farooqui has not only earned the trust of the Canadian multinational Alimentation Couche-Tard, the force behind Circle K, but also bridged a strategic alliance with Swiss based Trafigura, allowing him to play in the downstream fuel and gas space through the Puma Energy brand. He envisions lighting up the South African convenience map with 300 Circle K stores within the next three years. His resilience shone through the COVID crisis when he brought American hotel giant Hyatt to South Africa, opening the Hyatt Regency in Cape Town at the pandemic’s peak. Following this, two more Hyatt properties sprouted in Johannesburg, with a fourth one set to open in 2024. With an ambitious target of controlling two thousand keys in South Africa by 2024, Farooqui is not one to rest on his laurels. His innovative thinking has led to a partnership with Uber Eats, making Millat the pioneer hotel group to launch dark kitchens in South Africa. Informed by diverse cultures and a powerful sense of community, he embodies a service-oriented ethos. Farooqui travels the world widely, has extensive business interests in the GCC and the sub-continent, and through an extensive network has high-level access to global companies and their leaders. He also draws inspiration from the cultural diversity in these regions and his parental roots of Pakistan. Farooqui previously served as MD for satellite radio company WorldSpace in Africa, where he spearheaded capital raising efforts that culminated in a triumphant NASDAQ IPO. Farooqui ventured into hospitality and tourism launching his first global hotel brand with Coral Hotels in 2009. He paved the way for the Hilton brand in South Africa, introducing Hilton to Cape Town in 2011, and opening Conrad Pezula in 2012 – a first on African soil for the prestigious brand. Farooqui remains committed to his vision of seeing South Africa emerge as an economic powerhouse on the global stage. For Farooqui, his journey has never been solely about achieving personal milestones or acquiring wealth. He is driven by the ethos of servitude, a principle that permeates all his ventures and partnerships.

Regional Vice President - Lodging Development, Africa and All-Inclusive EMEA

Marriott International

In his current role, Karim oversees the growth of Marriott International's footprint across the African continent. He is also leading the company All-Inclusive hotel development across EMEA. Karim joined Marriott in 2010 as Vice President of Development for Africa. Karim has over 23 years of experience in hotel real estate development, finance and investments. Prior to joining Marriott, Karim was a Director of Investments at Istithmar. In his role he was responsible for origination and acquisitions of hotel and leisure assets globally. Karim started his career in hotel consulting with Arthur Andersen and Ernst & Young Transactions Real Estate Advisory. He has advised hospitality companies, investors and lenders on M&A transactions, strategy and investment opportunities within Europe, the Middle East and Africa. Through his college years, Karim went to work as a summer intern with Club Med, and that got him to start his hospitality journey. Karim holds a Masters in Hospitality Administration from the Ecole Hôtelière de Lausanne, in Switzerland.

Creative Director

Source

Following a career in PR and media, Mardré’s passion for realising the full potential of brands continues in his work at Source Interior Brand Architecture. As Creative Director he ensures that the integrity of the concept is upheld and developed to its maximum. His involvement covers all aspects of the project starting from initial concept narrative, through design development and includes FF&E and finishes. Mardré has worked on projects ranging from large-scale hospitality developments, through boutique work environments to affordable housing schemes and exhibition stands. Most recently he has also formalised a branding offering as part of the studio’s hospitality expertise. This facilitates a much more meaningful creative relationship with the client, and more specifically the project, as it allows input and oversight of a much broader range of creative aspects that all contribute to the experiential storytelling. Mardré’ is currently included in Scape magazine’s ‘The One Hundred’ – ‘a special edition that spotlight the 100 iconic voices of the South African design industry earmarked by the publisher make waves and inspire. As a studio, Source IBA has spent more than 20 years passionately working to establish contemporary African design as an equal player on the global stage rather than a curiosity. As such, Source IBA has broken boundaries by becoming either the first and in some cases still the only African studio to be pre-approved by international hospitality brands Radisson Hotel Group, Hilton Hotels & Resorts, Hyatt, Accor Hotels, Marriott International, Kempinski, Melia Hotels and most recently Intercontinental Hotel Group.

Managing Director, Sarovar Hotels & Director

Louvre Hotels

A trailblazer in Indian hospitality. An experienced hotelier with 46 years of work in India, Africa, Australia, France & UK. Ajay has contributed to the phenomenal growth story of Sarovar since its early inception, beginning from a shared office table to over 125 hotels today. Ajay was Director Rooms at Australia’s largest hotel, now the 878 room Hyatt Regency, Sydney. He was a GM with Oberoi Hotels at the age of 31 years. An MBA alumni of IMHI (Cornell – ESSEC, France), Ajay is a graduate of the Oberoi School, and a Bachelor of Science. He leads with entrepreneurial zeal. He has been awarded ‘Hall of Fame’, ‘Entrepreneur of the Year’ and ‘CEO of the Year’ in India.

Co-Founder

Sundukovy Sisters (S+S) Studio

Ira and Olga Sundukovy, founders of Sundukovy Sisters (S+S) Studio, lead a renowned interior design studio celebrated for its vibrant, artistic, and innovative designs in restaurants and hotels worldwide. With 20 years of experience and a portfolio featuring over 200 projects across multiple countries, the studio has earned more than 16 awards for excellence in hospitality design, including the Designers of the Year award at the Golden Key Awards in 2018. The studio has a strong presence in the MENA region, with recent hotel projects in the UAE, Egypt, Kenya, and Benin, along with restaurant projects in London, Los Angeles, Marbella, Limassol, and Dubai.

Head and Editor

Business Insider Africa

Victor Oluwole is the Head and Editor at Business Insider Africa, where he oversees both the editorial and commercial operations. With nearly a decade of experience in business journalism, Victor manages content direction while also driving revenue strategies and managing client relationships. Since joining Business Insider Africa, Victor has led the publication to new heights, significantly growing its audience and impact. His efforts have ensured the platform's commercial sustainability, and he has created influential stories that have resonated locally and internationally.

CEO & Creative Director

Living Design

A long and illustrious career with over 35 years of experience, and numerous prestigious projects in his portfolio, resulting in more than 420 plus projects, the majority being 5 stars hotels, Tarek Hegazy joined Living Design in 1999 and has since then gradually risen to become the CEO and Creative Director of the company since 2006. His company, Living Design, the oldest ID company in Scandinavia, a Swedish based International Interior Design firm established in 1984 and celebrating 40 year’s anniversary in 2024 is considered by its peers to be one of the leading Interior Design studio in Europe and Scandinavia with more than 400+ `hotel projects successfully completed to-date. Living Design has earned over 120 awards for their hotels and is considered a top ranked interior design firm within the hospitality, high end residential and commercial projects. During his time at the helm of Living Design, the company has grown to be a leading design player within its field. This all encompassing role has given him the impetus to develop a much stronger work and cooperation ethic with all key players involved within this industry. From clients, investors and operators, he continuously assists them in their comfort and ease of use with the facilities he creates, and of course, with his own team of professionals. Living Design has achieved a large number of projects in all 4 continents, and for some of the most prestigious hotel brands across Europe, the Middle East and the US. Prior to Living Design, Mr. Hegazy has also served at various major companies in his carrier all of them from the top 100 in architecture & Design. Living Design currently have it’s headquarter in Stockholm, Sweden with another offices in Zurich and in Geneva, Switzerland and a liaison office in Cairo with eye on expanding to Saudi Arabia in 2024. Mr. Hegazy is a member of the Swedish Architekt Association, The American Institute of Architects (AIA), the International Interior Designers Association (IIDA), NEWH The hospitality Network, as well as the Egyptian syndicate of Engineers Mr. Hegazy has lectured and continue to lecture about Interior Design and industry future topics to prestigious bodies including the AIA, The Chinese Institute of Architects, the UN Environment Summit, and several governmental bodies and investment conference across the globe in addition to design conferences and is considered as one of the top executives in the Hospitality. He has won numerous awards in Design and his work has been featured regularly in different reputable publications.

Chief Development Officer

SODIC

Ahmed El-Halawany is the Chief Development Officer at SODIC. El-Halawany has over 15 years of experience in managing the development portfolio of prominent real estate players in Egypt and the region. Prior to joining SODIC, El-Halawany served as the Chief Development Officer at Orascom Development, Egypt, where he led the real estate business unit in El Gouna with special focus on projects' progress, revenues, deliveries, and cash flow management. El-Halawany also served as the Development Director for Malls & Residential at Marakez, the Development Director at Eagle Hills Properties and held the same role at SODIC, overseeing Eastown for two years. Earlier in his career, El-Halawany spent five years as the Development Manager at Emaar Properties, Mivida, following his role as Design Architect at Dar El Handasah. El-Halawany holds a BSc in Architecture from Cairo University.

Owner

Anyana Hospitality

Owner of Anyana Hospitality. Involved in the hotel business in Ethiopia and in the process of building the first luxury boutique hotel in Ethiopia - Founder and CEO of Stellar Solutions. Involved in the import of construction materials, export of agro commodities, and distribution of FMCG products.

Founder & CEO

Wells International

Wells International is a preeminent global hospitality design consultancy crafting some of the world’s most unique, original and luxurious hospitality projects. Founded by CEO Justin Wells, the goal of Wells International is to be the most distinctive hospitality design company in the world. Wells International uses a unique ‘manifesto’ in the ideation process being Design Mirrors Theatre. Their design approach is to create deep research-led, inventive storytelling, which results in emotively charged, transformational experiences. Wells believes the four pillars of Wells International’s design process, namely the creation of a Script, Scenography, and celebrations of Actors and Audience, are all deeply reflected in the hospitality industry, and therefore deeply shape the design philosophy of the company. As an award-winning designer and Australian architect, Wells has designed exquisite hospitality projects across the world for nearly three decades. His instinctive passion for hotel design was born out of travel at a youthful age, when he noticed the magical transformation of how resorts could reinvent from day to night, from a cognitive planning arrangement to a mystical ambience of intriguing spaces amongst light and shadow. Wells founded Wells International in Dubai to strategically service the locations of projects across Europe, Middle East and Southeast Asian regions. Having previously tenured with some of the hospitality industry’s giants, Wells continues to design with his international team located across Europe, Middle East and the Asia Pacific. As a positive contributor back to the design industry, Wells has also been a design judge for Global and MEA AHEAD awards on multiple occasions, a regular keynote speaker at industry events and conferences and is privileged to have an enviable client list comprising Royal Family members and Heads of State amongst numerous others. “Hospitality design and travel have been deep passions of mine from an early age,” says Wells. “I have always been fascinated by different places, cultures and experiences, and this has translated into an emotional approach to design.

Chairman & Managing Director

The Arab Co. for Hotels & Tourism Investments

In 39 years of hospitality experience, Asser, has built strong managerial skills within different 5 stars hotel brands in various regions including city and resort, serving both travel and corporate business mix. After having a degree in hotel management in 1982 ; with highest honors; Asser has started his career as a management trainee at Hilton international, he started stepping the ladder by becoming a front office manager, rooms division manager, ending by becoming General Manager. Asser has been with 5 stars international chains; including Hilton International, IHG, Le Meridien and lastly Sonesta International. Asser has attended the Genearal Managers Seminar & Workshop of The Hotel School – Cornell University. Asser has attended several AH&MA courses, and is a Front Office Management & Procedures (Certified Instructor). Since 2008; Asser has moved from the hotel operations field, into the owning companies field, starting with the Kharafi group of Kuwait , as Senior Director of assets for hotel operations of the group in both Egypt, Syria and Lebanon, ending with Emmar group in 2014 as Senior Director of Hospitality for Egypt operations. Starting 2015, Asser has joined the Oriental Weavers group ( OW); as Chairman & Managing Director, of their real estate and hospitality holding company; Orientals for Urban Development “ OUD”. Asser’s most recent role since January 2022, was the Chief Executive Officer for the hospitality division of Amer group. In his capacity, Asser was responsible for the overall performance and operations of the following subdivisions : Hotels, Malls, Sport Clubs, Porto Holiday’s program and Porto Vacation Club. Startin September 2022, Asser has started a new chapter in his hospitality career, when he became the Chairman & Managing director of The Arab Company for Hotels & Tourism Investment “ACHTI”. ACHTI, is the owning company of 2 hotels, Novotel Cairo Airport and Steignberger Achti resort Luxor. In his new capacity, Asser is in charge of the company operation, and that of the 2 owned hotels, including; renovation and refurbishment plans. The company’s budget and finding new revenue streams, is among his main duties.

Group CEO

Abu Soma Development Company [Somabay]

Ibrahim joined Somabay in 2012 as Director of Development and assumed his current role at the end of 2014. He is responsible for managing the Somabay group of eleven [11] companies, comprised of ASDC the master developer of the 10 million sqm peninsula, 5-Hotel Companies, and other related subsidiaries all operating in Soma Bay on the Red Sea in Egypt. During that time, Ibrahim led the transformation of Somabay from a collection of resort hotels to a high-end mixed-use destination comprising 10 hotels, 2,500 homes,marina, 2.5 golf courses along with all the associated ancillary services. Ibrahim started his career in construction where he worked with Bechtel the largest construction company in the world at the time for around 14 years across various business units; including hotels, infrastructure, aviation, ports, high-speed rail across 3 continents. His experience included work on some signature projects such as the New Doha International Airport [the second largest airport in the world] and the Channel Tunnel Rail Link, UK [Transferring the main London Terminal for the Eurostar from Waterloo to St Pancras]. He also worked for shorter spells with Orascom and CH2MHill. The latter part of his career has been in real estate development, starting with Dubai World’s international arm [Limitless] as they set up in North Africa. This was followed by four years working on the transformation of MNHD to becoming one of the fastest growing private sector developers in Cairo and finally Somabay. El Missiri graduated from the American University in Cairo in 1994 with B.Sc. in Construction Engineering with High Honors. He then got his M.Sc. Degree from University College London in 1999 in Built Environment after being awarded the British Chevening Scholarship.

FOUNDER & CEO

LEVA HOTELS

Named as part of Forbes' Top Travel and Tourism Leaders in 2023 and 2024, one of the Most Powerful Leaders and most inspiring visionary leaders in the Middle East by Arabian Business Magazine, with over 20 years of experience in the hospitality industry and an impeccable record of notable achievements, JS Anand is a prominent hotelier and passionate corporate leader. After earning his diploma in hotel management, he refined his hands-on management style as he advanced through senior roles in world-class hospitality companies. He has been featured on the Power 50 - Most Influential Leaders by Hotelier Middle East, Executive Power list 2023: The Most Influential Hotel Leaders in the Middle East, Most Innovative Business Leaders Inspiring the World 2022 by The Excelligent Magazine, and Most Influential Entrepreneurs From Dubai To Watch in 2022 By The Gulf Entrepreneur Magazine. People-centric and future-focused, JS aims to make an impact on the hospitality industry by building on the importance of employee well-being and satisfaction, creating an unforgettable service culture that gains global recognition, and being more involved in humanitarian causes around the world. Building long-lasting connections play a pivotal role in his work, especially in his mission to propel LEVA across the MENA region and Europe. JS is a charismatic corporate leader with a hands-on management style. He lives by the company’s core values that are firmly focused on delivering, efficiently and effectively, what was promised to its stakeholders and clients. Now he is committed to creating the best lifestyle hotels in the Middle East and beyond, becoming one of the leading hotel management companies dedicated to clarity, transparency, and delivering on its promises to clients and stakeholders.

Vice President Development, North Africa

Marriott International

In his current role, Shady Hassan oversees the growth of Marriott International's footprint across North Africa. Shady has over 17 years of experience in hotel operations, consulting, and real estate development. Prior to joining Marriott, Shady was with Meraas Holding, responsible for the planning and financial viability for all their hospitality assets. Shady started his career in hotel operations with Four Seasons Hotels and Resorts in the US, and later the Middle East, after which he joined JLL’s Hotels & Hospitality team advising investors and developers across the Middle East and Africa.

Group CDO

Abu Soma Development Company [Somabay]

Mohamed joined Somabay in 2020 as Chief Development Officer. He is responsible for Somabay group Development, comprised of ASDC the master developer of the 10 million sqm peninsula, 5-Hotel Companies, all operating in Soma Bay on the Red Sea in Egypt. Mohamed started his career in development where he worked with Kharafi Holdings. A Leading Architectural and Engineering company in the world at the time for around 11 years across various business units; including hotels, infrastructure, and high-ways. He also worked for shorter spells with Damac Properties. The latter part of his career has been in real estate and hospitality signature development, such as Mandarin Oriental Maldives Resort, Long Island Resort – The Seychelles, Paramount Tower Hotel & Residences – Dubai , Majestine Tower – Dubai, Avanti Tower – Dubai, and finally Somabay. Shehata graduated from the American University in Cairo in 2002 with B.Sc. in Construction Engineering with High Honors.

Group CEO

Janus Continental Group

Kevin Teeroovengadum is the Group CEO of Janus Continental Group and brings on board 22 years of experience in various sectors across African Real Estate, Hospitality, and Financial Services. Kevin is a seasoned executive with expertise in mergers and acquisitions, focusing on the African continent. He also serves as an independent non-executive director for various companies in Mauritius and South Africa, and is the co-founder of ProptechAfrica. Kevin was previously Chair of the Boards for Radisson Blu, Azuri Resorts and Spa, and Radisson Blu Poste Lafayette Resort and Spa, so we are delighted to have him share his knowledge and experience for this panel.

CEO

RAFAL Real Estate Development Company

Elias Abou Samra is a seasoned real estate development executive specialized in mixed-use projects and urban regeneration. He possesses a successful track record in corporate transformations and restructuring. Over the past 15 years, Elias has played a leading role in the conceptualization, structuring and delivery of projects with Gross Development Value (GDV) in excess of USD 12 billion across the region. Elias assumed the position of CEO at Rafal Real Estate Development Company since September 2021. He is leading the transformation of Saudi’s leading private developer to play a pivotal role in the various PPP project under vision 2030. Most recently, Elias has led the repositioning of the Diplomatic Quarter in Riyadh, under RCRC, introducing 16 different projects ranging from lifestyle and culture to education and healthcare. (2020-2021) Elias has played an instrumental role in the inception of some of the most ambitious mega projects under Vision 2030 in his capacity as Executive Advisor for PIF projects under Strategy&. (2018-2019) He brings a solid experience in transactional services, having led the flagship deal involving the restructuring of King Abdullah Financial District and the transfer of its ownership from the Public Pension Agency to PIF. (2016-2017) Other projects under Elias’s portfolio include Wadi Qortuba, a high-end residential compound in Riyadh, and Golden Tower, a luxury residential tower on Jeddah’s corniche, in addition to three executed master plans with total land area of 2.5 million SQM in Riyadh and Jeddah, under Solidere International (2009-2015). Elias worked extensively in investment banking and private equity under regional and multinational firms such Morgan Stanley (2007-2008). He holds a degree in Finance & Economics from the American University in Beirut (2002).

CEO

RAFAL Real Estate Development Company

Elias Abou Samra is a seasoned real estate development executive specialized in mixed-use projects and urban regeneration. He possesses a successful track record in corporate transformations and restructuring. Over the past 15 years, Elias has played a leading role in the conceptualization, structuring and delivery of projects with Gross Development Value (GDV) in excess of USD 12 billion across the region. Elias assumed the position of CEO at Rafal Real Estate Development Company since September 2021. He is leading the transformation of Saudi’s leading private developer to play a pivotal role in the various PPP project under vision 2030. Most recently, Elias has led the repositioning of the Diplomatic Quarter in Riyadh, under RCRC, introducing 16 different projects ranging from lifestyle and culture to education and healthcare. (2020-2021) Elias has played an instrumental role in the inception of some of the most ambitious mega projects under Vision 2030 in his capacity as Executive Advisor for PIF projects under Strategy&. (2018-2019) He brings a solid experience in transactional services, having led the flagship deal involving the restructuring of King Abdullah Financial District and the transfer of its ownership from the Public Pension Agency to PIF. (2016-2017) Other projects under Elias’s portfolio include Wadi Qortuba, a high-end residential compound in Riyadh, and Golden Tower, a luxury residential tower on Jeddah’s corniche, in addition to three executed master plans with total land area of 2.5 million SQM in Riyadh and Jeddah, under Solidere International (2009-2015). Elias worked extensively in investment banking and private equity under regional and multinational firms such Morgan Stanley (2007-2008). He holds a degree in Finance & Economics from the American University in Beirut (2002).

Regional Partner and Head of Consulting

Knight Frank MENA

Harmen has been involved in real estate development advisory in the Middle East since 2006. In 2021, he rejoined Knight Frank as a Partner, responsible for the Consulting Solutions Group in the Middle East with a focus on Saudi Arabia. Harmen established and oversees teams covering specialist areas of expertise ranging from hospitality to retail and from Property Asset Management to ESG. He is a member of the firm's Saudi Steering Group. Harmen has advised clients on optimum investment strategies pertaining to capital projects with a combined value of over US$ 500 bn. in geographic markets such as the Middle East, Asia, CIS and South America on behalf of investment funds, real estate developers and hotel management companies. His strengths include real estate development strategy, feasibility assessments and highest and best use analyses. Relevant Skills / Experience Development Strategy: Involved in a number of large scale mixed-use projects with leading real estate developers and (semi) government authorities. Projects his team has advised on vary from standalone hotel resorts to various giga projects in the Kingdom of Saudi Arabia. Transactional Support: Financial assessment and bid support for a regional urban planning council to develop high quality, sustainable housing communities and facilities for the employees of various government entities. Financial Feasibility Assessment: Involved in various engagements including a number of giga projects in Saudi Arabia which required market sizing and in-depth financial analysis.

Regional Partner and Head of Consulting

RAFAL Real Estate Development Company

Harmen has been involved in real estate development advisory in the Middle East since 2006. In 2021, he rejoined Knight Frank as a Partner, responsible for the Consulting Solutions Group in the Middle East with a focus on Saudi Arabia. Harmen established and oversees teams covering specialist areas of expertise ranging from hospitality to retail and from Property Asset Management to ESG. He is a member of the firm's Saudi Steering Group. Harmen has advised clients on optimum investment strategies pertaining to capital projects with a combined value of over US$ 500 bn. in geographic markets such as the Middle East, Asia, CIS and South America on behalf of investment funds, real estate developers and hotel management companies. His strengths include real estate development strategy, feasibility assessments and highest and best use analyses. Relevant Skills / Experience Development Strategy: Involved in a number of large scale mixed-use projects with leading real estate developers and (semi) government authorities. Projects his team has advised on vary from standalone hotel resorts to various giga projects in the Kingdom of Saudi Arabia. Transactional Support: Financial assessment and bid support for a regional urban planning council to develop high quality, sustainable housing communities and facilities for the employees of various government entities. Financial Feasibility Assessment: Involved in various engagements including a number of giga projects in Saudi Arabia which required market sizing and in-depth financial analysis.

Regional Director

AECOM

Sanjay leads the Urbanism + Planning studio at AECOM for the Middle East and Africa, steering large-scale development strategies across dynamic and rapidly evolving markets. A masterplanner and urban designer by training, he is also instrumental in shaping AECOM’s entry and positioning in emerging international markets. With over two decades of experience across 25 countries including key projects in Europe, the Middle East, Asia, Africa, and Latin America—Sanjay specializes in unlocking value through integrated planning, urban regeneration, and destination development. His portfolio spans strategic masterplans, transport-oriented development, and heritage-led urban renewal—often at the intersection of public ambition and private capital. Recognized as a trusted advisor to sovereign wealth funds, REITs, multinational developers, and venture capital-backed platforms, Sanjay brings both design vision and commercial insight to complex, high-stakes urban initiatives. Before joining AECOM, Sanjay led the international planning portfolio at Atkins UK, where he oversaw the London studio's global operations. Beyond his professional commitments, he has served as a Governor of Goodenough College (a Royal Charity) and as Chair of its International Relations Society—reflecting a longstanding commitment to cross-cultural dialogue and leadership.

Regional Director

AECOM

Sanjay leads the Urbanism + Planning studio at AECOM for the Middle East and Africa, steering large-scale development strategies across dynamic and rapidly evolving markets. A masterplanner and urban designer by training, he is also instrumental in shaping AECOM’s entry and positioning in emerging international markets. With over two decades of experience across 25 countries including key projects in Europe, the Middle East, Asia, Africa, and Latin America—Sanjay specializes in unlocking value through integrated planning, urban regeneration, and destination development. His portfolio spans strategic masterplans, transport-oriented development, and heritage-led urban renewal—often at the intersection of public ambition and private capital. Recognized as a trusted advisor to sovereign wealth funds, REITs, multinational developers, and venture capital-backed platforms, Sanjay brings both design vision and commercial insight to complex, high-stakes urban initiatives. Before joining AECOM, Sanjay led the international planning portfolio at Atkins UK, where he oversaw the London studio's global operations. Beyond his professional commitments, he has served as a Governor of Goodenough College (a Royal Charity) and as Chair of its International Relations Society—reflecting a longstanding commitment to cross-cultural dialogue and leadership.

CEO

Al-Andalus Properties

Eng. Faisal bin Abdulrahman Alnasser holds a Bachelor's degree in Computer Engineering from King Saud University, with over 25 years of professional experience during which he held several leadership positions in the Saudi banking sector and corporate entities. He currently serves as the Chief Executive Officer of Al-Andalus Properties, a leading real estate company listed on the Saudi Stock Exchange (Tadawul) since 2016, specializing in investment, development, and operation of income-generating commercial properties. Al-Andalus Properties manages an investment portfolio exceeding SAR 5 billion, focusing on shopping centers, neighborhood service centers, hospitality projects, office towers, and mixed-use developments. In line with Saudi Vision 2030, the company is committed to developing unique and quality real estate destinations that contribute to enhancing the quality of life in the Kingdom of Saudi Arabia.

CEO

Al-Andalus Properties

Eng. Faisal bin Abdulrahman Alnasser holds a Bachelor's degree in Computer Engineering from King Saud University, with over 25 years of professional experience during which he held several leadership positions in the Saudi banking sector and corporate entities. He currently serves as the Chief Executive Officer of Al-Andalus Properties, a leading real estate company listed on the Saudi Stock Exchange (Tadawul) since 2016, specializing in investment, development, and operation of income-generating commercial properties. Al-Andalus Properties manages an investment portfolio exceeding SAR 5 billion, focusing on shopping centers, neighborhood service centers, hospitality projects, office towers, and mixed-use developments. In line with Saudi Vision 2030, the company is committed to developing unique and quality real estate destinations that contribute to enhancing the quality of life in the Kingdom of Saudi Arabia.

Head of Research at CBRE MENA

Mathew has over 20 years' research and advisory experience within the Middle East and North Africa (MENA) and UK property markets, including more than 17 years based in the UAE. During this period, he has led the regional and country research practices for global property consultancies and regional real estate developers, with responsibility for setting company narrative on macro-economic conditions and sector level real estate performance. He has been directly involved with multiple large-scale masterplan and mixed-use development projects, managing the delivery of market analysis and strategic consulting inputs to key clients, including master planning strategy, financial feasibility, highest and best-use, area programming, development optimization, portfolio optimization, and bespoke market research and analysis, across all real estate asset typologies.

Head of Research at CBRE MENA

Mathew has over 20 years' research and advisory experience within the Middle East and North Africa (MENA) and UK property markets, including more than 17 years based in the UAE. During this period, he has led the regional and country research practices for global property consultancies and regional real estate developers, with responsibility for setting company narrative on macro-economic conditions and sector level real estate performance. He has been directly involved with multiple large-scale masterplan and mixed-use development projects, managing the delivery of market analysis and strategic consulting inputs to key clients, including master planning strategy, financial feasibility, highest and best-use, area programming, development optimization, portfolio optimization, and bespoke market research and analysis, across all real estate asset typologies.

CEO

Quara Holding

Walid Almurshed brings over 30 years of local and international experience across both the private and public sectors. In December 2024, he was appointed CEO of Quara Holding, a diversified investment group operating across 13 countries. Quara Holding’s ecosystem spans a wide range of industries, from real estate and banking to finance and technology. Its Investments include Dar Al Arkan, Dar Global, SHL Finance Company, and Quara Finance. Almurshed also serves as Chairman of Audi Capital and as an Advisor to the Ministry of Investment. Previously, he led the International Finance Corporation (IFC), a member of the World Bank Group, in Saudi Arabia and served as its principal officer for the Middle East since 2008. Since joining IFC in 2001, he has held various leadership positions at its headquarters in Washington, regional offices in Cairo and Dubai. During his tenure, he played a key role in developing and executing the corporation’s investment strategies and managing portfolios across multiple sectors, including finance, climate, healthcare, industry, infrastructure, and privatization. He also oversaw the formulation of IFC’s strategic initiatives, joint investments, and technical assistance programs in the GCC. Additionally, he was instrumental in establishing several companies and spearheading strategic investments in the financial sector across the Middle East and North Africa. Almurshed has served on the boards of several organizations in housing, insurance, and finance. His expertise includes advising on corporate strategy, managing operations, restructuring, and organizational development. He began his career at the Saudi Central Bank, where he held various positions in bank supervision, overseeing both banking and non-banking financial institutions. Almurshed holds a master’s degree with honors in economics from California State University and a bachelor’s degree in accounting from King Saud University.

CEO

Quara Holding

Walid Almurshed brings over 30 years of local and international experience across both the private and public sectors. In December 2024, he was appointed CEO of Quara Holding, a diversified investment group operating across 13 countries. Quara Holding’s ecosystem spans a wide range of industries, from real estate and banking to finance and technology. Its Investments include Dar Al Arkan, Dar Global, SHL Finance Company, and Quara Finance. Almurshed also serves as Chairman of Audi Capital and as an Advisor to the Ministry of Investment. Previously, he led the International Finance Corporation (IFC), a member of the World Bank Group, in Saudi Arabia and served as its principal officer for the Middle East since 2008. Since joining IFC in 2001, he has held various leadership positions at its headquarters in Washington, regional offices in Cairo and Dubai. During his tenure, he played a key role in developing and executing the corporation’s investment strategies and managing portfolios across multiple sectors, including finance, climate, healthcare, industry, infrastructure, and privatization. He also oversaw the formulation of IFC’s strategic initiatives, joint investments, and technical assistance programs in the GCC. Additionally, he was instrumental in establishing several companies and spearheading strategic investments in the financial sector across the Middle East and North Africa. Almurshed has served on the boards of several organizations in housing, insurance, and finance. His expertise includes advising on corporate strategy, managing operations, restructuring, and organizational development. He began his career at the Saudi Central Bank, where he held various positions in bank supervision, overseeing both banking and non-banking financial institutions. Almurshed holds a master’s degree with honors in economics from California State University and a bachelor’s degree in accounting from King Saud University.

General Manager

CBRE Saudi Arabia

John joins CBRE from Qiddiya, where he served as the Executive Director of Real Estate Strategy, spearheading the Office, Retail and Residential Strategy of one of Saudi Arabia's most ambitious projects as part of the Vision 2030 initiative. Prior to this, he held senior positions at JLL in Saudi Arabia and Dubai, where he played a crucial role in shaping real estate strategies across the Middle East and North Africa. Throughout his career, John has demonstrated expertise in urban planning, transactions, property management, investment management, and strategic planning. In his previous roles, he managed real estate strategies across multiple countries in the EMEA region including his role at Citigroup as EMEA Head of Real Estate. In his role at CBRE, John will oversee CBRE MENA’s Advisory Operations in the Kingdom, collaborating closely with the local, regional and global teams to ensure the delivery of exceptional service and innovative solutions to our clients.

General Manager

CBRE Saudi Arabia

John joins CBRE from Qiddiya, where he served as the Executive Director of Real Estate Strategy, spearheading the Office, Retail and Residential Strategy of one of Saudi Arabia's most ambitious projects as part of the Vision 2030 initiative. Prior to this, he held senior positions at JLL in Saudi Arabia and Dubai, where he played a crucial role in shaping real estate strategies across the Middle East and North Africa. Throughout his career, John has demonstrated expertise in urban planning, transactions, property management, investment management, and strategic planning. In his previous roles, he managed real estate strategies across multiple countries in the EMEA region including his role at Citigroup as EMEA Head of Real Estate. In his role at CBRE, John will oversee CBRE MENA’s Advisory Operations in the Kingdom, collaborating closely with the local, regional and global teams to ensure the delivery of exceptional service and innovative solutions to our clients.

Chief Hospitality Officer

Al Othaim Investments

Ashraf Qasem is a seasoned executive in the hospitality industry, recognized for his exceptional leadership in overseeing C-Suite and Board level operations. With a strong foundation in contract negotiation, revenue profit growth, and stakeholder relations, Ashraf has demonstrated outstanding results in both commercial and residential ventures. His expertise spans project planning, technical and cost analysis, facility upgrades, community revitalization, and innovative service integration, making him a pivotal force in propelling companies to industry forefronts. Ashraf’s notable achievements include leading prestigious hospitality projects, managing a real estate portfolio valued over 7 billion Riyals, and setting operational standards that significantly boosted team performance. His roles have encompassed Chief Hospitality Officer at Abdullah Al Othaim Investment Co., where he launched a new hospitality brand, expanded the hotel portfolio, and integrated hospitality services with various sectors to enhance customer experience. Previously, as an Assets Director and Senior Director in asset management, Ashraf has safeguarded property operations, increased operational efficiency, and led major hospitality and real estate initiatives across the Middle East. Educationally, Ashraf holds an MBA in Business Administration and Management from the University of East London and a Bachelor in Business Administration in Accounting and Finance. His professional development is further complemented by certifications in Hotel Real Estate Investments and Asset Management from Cornell University and membership in the Hospitality Asset Managers Association MEA. Ashraf’s skills in hospitality management, strategic planning, project management, and leadership have been instrumental in opening hotels, negotiating contracts, and pushing the industry standard forward.

Chief Hospitality Officer

Al Othaim Investments

Ashraf Qasem is a seasoned executive in the hospitality industry, recognized for his exceptional leadership in overseeing C-Suite and Board level operations. With a strong foundation in contract negotiation, revenue profit growth, and stakeholder relations, Ashraf has demonstrated outstanding results in both commercial and residential ventures. His expertise spans project planning, technical and cost analysis, facility upgrades, community revitalization, and innovative service integration, making him a pivotal force in propelling companies to industry forefronts. Ashraf’s notable achievements include leading prestigious hospitality projects, managing a real estate portfolio valued over 7 billion Riyals, and setting operational standards that significantly boosted team performance. His roles have encompassed Chief Hospitality Officer at Abdullah Al Othaim Investment Co., where he launched a new hospitality brand, expanded the hotel portfolio, and integrated hospitality services with various sectors to enhance customer experience. Previously, as an Assets Director and Senior Director in asset management, Ashraf has safeguarded property operations, increased operational efficiency, and led major hospitality and real estate initiatives across the Middle East. Educationally, Ashraf holds an MBA in Business Administration and Management from the University of East London and a Bachelor in Business Administration in Accounting and Finance. His professional development is further complemented by certifications in Hotel Real Estate Investments and Asset Management from Cornell University and membership in the Hospitality Asset Managers Association MEA. Ashraf’s skills in hospitality management, strategic planning, project management, and leadership have been instrumental in opening hotels, negotiating contracts, and pushing the industry standard forward.

Chairman

Haka Group

Is an entrepreneur, investor, and philanthropist. A graduate of Northampton University, UK, with advanced studies from Harvard Business School and Wharton Universities. He is the Chairman of HAKA Group Holding, RIKAZ Properties, Radian Oil & Gas, Adeem Capital and Natixis Bank Saudi Arabia. He held various positions in Saudi Arabia’s Eastern Chamber of Commerce including Chairman of the National Real Estate Committee, Eastern Chamber representative in the Council of Chambers. He was a board member in various councils at the Chamber of Commerce & Industry in the Eastern Province including the Saudi-Chinese Friendship Council, the Arabian-American National Chamber Council, the Saudi-Irish Business Council, the Saudi-Japan Business Council and the Saudi-Russian Business Council and a member of the G20 Saudi trade taskforce. Al Gahtani is a strong advocate of corporate social responsibility and is actively involved in many charitable and social activities. As the president of Arabian Salayel Group for Horse Riding, he co- founded Asharqiya International Arabian Horse Festival. He is the chairman of HAKA Charitable Foundation, a founding member of Sheikh Abdulaziz bin Baz Charity Foundation and the Saudi Association for Cancer Fighting. Among many, he received the Prince Mohammed bin Fahd Award for Philanthropy, the International Knight Golden Order, the 3rd Middle East CEO of the Year Award and was honored as the Ambassador for Saudi Companies at the International Leadership Conference in Dubai.

Chairman

Haka Group

Is an entrepreneur, investor, and philanthropist. A graduate of Northampton University, UK, with advanced studies from Harvard Business School and Wharton Universities. He is the Chairman of HAKA Group Holding, RIKAZ Properties, Radian Oil & Gas, Adeem Capital and Natixis Bank Saudi Arabia. He held various positions in Saudi Arabia’s Eastern Chamber of Commerce including Chairman of the National Real Estate Committee, Eastern Chamber representative in the Council of Chambers. He was a board member in various councils at the Chamber of Commerce & Industry in the Eastern Province including the Saudi-Chinese Friendship Council, the Arabian-American National Chamber Council, the Saudi-Irish Business Council, the Saudi-Japan Business Council and the Saudi-Russian Business Council and a member of the G20 Saudi trade taskforce. Al Gahtani is a strong advocate of corporate social responsibility and is actively involved in many charitable and social activities. As the president of Arabian Salayel Group for Horse Riding, he co- founded Asharqiya International Arabian Horse Festival. He is the chairman of HAKA Charitable Foundation, a founding member of Sheikh Abdulaziz bin Baz Charity Foundation and the Saudi Association for Cancer Fighting. Among many, he received the Prince Mohammed bin Fahd Award for Philanthropy, the International Knight Golden Order, the 3rd Middle East CEO of the Year Award and was honored as the Ambassador for Saudi Companies at the International Leadership Conference in Dubai.

Founder & CEO

Kristina Zanic Consultants

With a distinguished career spanning four decades, Kristina Zanic has left her mark on design projects in over 20 countries. At 26, she founded her first interior design firm and grew it into a multinational company. In 2012, she launched her namesake studio in Dubai, which has since expanded to five global offices. Her studio has garnered numerous prestigious design awards, and Kristina herself has frequently been recognized as a leading designer. She is a frequent speaker at industry events and regularly serves as a judge for prestigious design awards. Kristina’s passion for travel, fueled by her Croatian heritage and Australian roots, has taken her to around 80 countries, many of them off the beaten path. Having lived in five different countries, she brings a deep appreciation for diverse cultures to her work. A keen art lover, Kristina champions its role in interior design. She is committed to nurturing new talent, actively mentoring and training young designers and students.

Founder & CEO

Kristina Zanic Consultants

With a distinguished career spanning four decades, Kristina Zanic has left her mark on design projects in over 20 countries. At 26, she founded her first interior design firm and grew it into a multinational company. In 2012, she launched her namesake studio in Dubai, which has since expanded to five global offices. Her studio has garnered numerous prestigious design awards, and Kristina herself has frequently been recognized as a leading designer. She is a frequent speaker at industry events and regularly serves as a judge for prestigious design awards. Kristina’s passion for travel, fueled by her Croatian heritage and Australian roots, has taken her to around 80 countries, many of them off the beaten path. Having lived in five different countries, she brings a deep appreciation for diverse cultures to her work. A keen art lover, Kristina champions its role in interior design. She is committed to nurturing new talent, actively mentoring and training young designers and students.

CEO

BIOO

Pablo Vidarte is the Chief Executive Officer, inventor and developer of Bioo, a ground-breaking company creating the first biotech buildings and cities in the world, with unique proprietary technologies including bioluminescent plants, biological batteries generating energy and water from soil, liquid trees, and bioactivators among others. He’s also led the development of geo-localization tracking hardwares, evolutionary artificial intelligence softwares, and systems for the organic generation of hydrogen in rivers for clean fuel applications. Vidarte was listed in the Forbes list at the age of 20. He’s led his company to prestigious recognitions including the Most Innovative Company of Europe by the European Parliament, and the World’s Most Disruptive Company of the Year by Google and South Summit. He’s won more than 100 internationally recognised prizes for innovation and entrepreneurship in Europe, America and Asia.

CEO

BIOO

Pablo Vidarte is the Chief Executive Officer, inventor and developer of Bioo, a ground-breaking company creating the first biotech buildings and cities in the world, with unique proprietary technologies including bioluminescent plants, biological batteries generating energy and water from soil, liquid trees, and bioactivators among others. He’s also led the development of geo-localization tracking hardwares, evolutionary artificial intelligence softwares, and systems for the organic generation of hydrogen in rivers for clean fuel applications. Vidarte was listed in the Forbes list at the age of 20. He’s led his company to prestigious recognitions including the Most Innovative Company of Europe by the European Parliament, and the World’s Most Disruptive Company of the Year by Google and South Summit. He’s won more than 100 internationally recognised prizes for innovation and entrepreneurship in Europe, America and Asia.

Commercial Director

HH Shaker

Jalal started his career in 2003 and moved through various positions and roles that allowed him to acquire the right experience in the retail and commercial air conditioning industry, as well as his skills in negotiation, market planning, operations management, coaching, and sales. Since 2020, he has been acting as sales director of HH Shaker Group where he’s putting to use his previously gained experience and leadership skills, which is clearly reflected in the strategic and long-term planning and execution that the company seeks to achieve.

Commercial Director

HH Shaker

Jalal started his career in 2003 and moved through various positions and roles that allowed him to acquire the right experience in the retail and commercial air conditioning industry, as well as his skills in negotiation, market planning, operations management, coaching, and sales. Since 2020, he has been acting as sales director of HH Shaker Group where he’s putting to use his previously gained experience and leadership skills, which is clearly reflected in the strategic and long-term planning and execution that the company seeks to achieve.

CEO

Shaden Hospitality Company

Julio Corredor, CEO – Shaden Hospitality Company, he oversees the company's growing portfolio's operations, asset management, and pipeline development. Julio is a seasoned hotel asset manager and international hotelier with over 20 years of diverse, multicultural experience spanning Colombia, Europe, the GCC, the Levant, and North Africa. With a comprehensive hotel operations background and expertise in project management, Julio is a trained Lean Six Sigma Black Belt. He has successfully led multiple hotel openings, rebranding, and conversions, actively contributing to budgets, recruitment, food and beverage (F&B), and sales and marketing strategies. Before joining Shaden Hospitality Company, Julio held strategic asset management roles within private, government, semi-government, and leading public hotel companies. His work with large hotel properties, owning companies, and corporate operators demonstrates his ability to collaborate with cross-functional regional teams and ensure operational performance aligns with investment objectives. Julio excels in stakeholder management, operational reviews, and maximizing portfolio profitability through exceptional guest experiences and service quality. Julio holds a bachelor’s degree in hospitality management from the Swiss Hotel Management School, University of Derby (UK), and an Executive MBA from HULT International Business School. He has been a founding member of the Hospitality Asset Management Association (HAMA) Middle East and Africa since 2007.

CEO

Shaden Hospitality Company

Julio Corredor, CEO – Shaden Hospitality Company, he oversees the company's growing portfolio's operations, asset management, and pipeline development. Julio is a seasoned hotel asset manager and international hotelier with over 20 years of diverse, multicultural experience spanning Colombia, Europe, the GCC, the Levant, and North Africa. With a comprehensive hotel operations background and expertise in project management, Julio is a trained Lean Six Sigma Black Belt. He has successfully led multiple hotel openings, rebranding, and conversions, actively contributing to budgets, recruitment, food and beverage (F&B), and sales and marketing strategies. Before joining Shaden Hospitality Company, Julio held strategic asset management roles within private, government, semi-government, and leading public hotel companies. His work with large hotel properties, owning companies, and corporate operators demonstrates his ability to collaborate with cross-functional regional teams and ensure operational performance aligns with investment objectives. Julio excels in stakeholder management, operational reviews, and maximizing portfolio profitability through exceptional guest experiences and service quality. Julio holds a bachelor’s degree in hospitality management from the Swiss Hotel Management School, University of Derby (UK), and an Executive MBA from HULT International Business School. He has been a founding member of the Hospitality Asset Management Association (HAMA) Middle East and Africa since 2007.

SVP - Design & Business Development

Banyan Tree Hotels & Resorts Pte Ltd

Mr Kusumadi oversees the architectural, projects and business development functions within the Banyan Group, where he is solely responsible for the design and technical advisory services, project development and business development activities outside of China. He was appointed to his current position in January 2010. Having been with the Group since 1991, Mr Kusumadi has helped to create numerous iconic and award-winning architectural and interior designs which are hallmarks of Banyan Tree and Angsana hotels and resorts. He holds a Master of Architecture from Parahyangan Catholic University, Bandung, Indonesia

SVP - Design & Business Development

Banyan Tree Hotels & Resorts Pte Ltd

Mr Kusumadi oversees the architectural, projects and business development functions within the Banyan Group, where he is solely responsible for the design and technical advisory services, project development and business development activities outside of China. He was appointed to his current position in January 2010. Having been with the Group since 1991, Mr Kusumadi has helped to create numerous iconic and award-winning architectural and interior designs which are hallmarks of Banyan Tree and Angsana hotels and resorts. He holds a Master of Architecture from Parahyangan Catholic University, Bandung, Indonesia

Managing Director

Oud Real Estate Company

Arch. Mohammed K. Alduraibi holds a bachelor's degree in architecture from King SaudUniversity (KSU) majoring in Construction Science, and Master of Science in ProjectManagement (MSPM) from George Washington University (GWU), and a Specialized Certificatein Real Estate Development and Design from Harvard Business School Executive Education.He is a member of several organizations, including the Middle East Facility ManagementAssociation (MEFMA) since March 2014, a Board Member and Chairman of the NominationCommittee at Waha Development and Investment (the investment arm of Al-Ahsa Municipality),and a Board Member of Saden Facilities Management Company (one of the subsidiaries of Al-Maqr Company, affiliated with Madinah Municipality).At the beginning of his career, Arch. Mohammed served as a Project Manager with the SaudiHotel and Resorts Company (SHARACO), currently known as Taiba Investment., in which heplayed a key role in the development of a full range of hotels and tourist resorts with the leadingglobal operators.Arch. Mohammed moved to Mohammed Abdul Aziz Al-Rajhi & Sons for investment (Rajhi-Invest) and set-up a Project Management Unit (PMU) at its subsidiary DAEM Real EstateInvestment, before he took over the leadership of the Company to manage one of the largestreal estate portfolios in the KSA.In 2016, he founded Oud Real Estate, introducing a new concept in the Saudi market based ondelivering projects and services with exceptional elegance, focusing on developing and buildingultra-luxury modern destinations.Arch. Mohammed led the Saudi Boutique Project, overseeing strategic and economic feasibilitystudies to establish a group dedicated to developing and operating the historic royal palacesunder the Public Investment Fund. He transforms the initiative into a full-fledged company andbecame the Founding CEO of Boutique Group, working to create an ultra-luxury Saudihospitality brand inspired by the local heritage and traditions of hospitality between 2019 and2021.He was previously a Global Board Member of the International Facility Management Association(IFMA), representing the Middle East as the first Saudi to hold such a role. Additionally, he is aformer member of the Real Estate Committee at the Riyadh Chamber of Commerce and theNational Real Estate Committee at the Council of Saudi Chambers and has also acted as aProjects Judge for the Gulf Real Estate Awards in Dubai.

Managing Director

Oud Real Estate Company

Arch. Mohammed K. Alduraibi holds a bachelor's degree in architecture from King SaudUniversity (KSU) majoring in Construction Science, and Master of Science in ProjectManagement (MSPM) from George Washington University (GWU), and a Specialized Certificatein Real Estate Development and Design from Harvard Business School Executive Education.He is a member of several organizations, including the Middle East Facility ManagementAssociation (MEFMA) since March 2014, a Board Member and Chairman of the NominationCommittee at Waha Development and Investment (the investment arm of Al-Ahsa Municipality),and a Board Member of Saden Facilities Management Company (one of the subsidiaries of Al-Maqr Company, affiliated with Madinah Municipality).At the beginning of his career, Arch. Mohammed served as a Project Manager with the SaudiHotel and Resorts Company (SHARACO), currently known as Taiba Investment., in which heplayed a key role in the development of a full range of hotels and tourist resorts with the leadingglobal operators.Arch. Mohammed moved to Mohammed Abdul Aziz Al-Rajhi & Sons for investment (Rajhi-Invest) and set-up a Project Management Unit (PMU) at its subsidiary DAEM Real EstateInvestment, before he took over the leadership of the Company to manage one of the largestreal estate portfolios in the KSA.In 2016, he founded Oud Real Estate, introducing a new concept in the Saudi market based ondelivering projects and services with exceptional elegance, focusing on developing and buildingultra-luxury modern destinations.Arch. Mohammed led the Saudi Boutique Project, overseeing strategic and economic feasibilitystudies to establish a group dedicated to developing and operating the historic royal palacesunder the Public Investment Fund. He transforms the initiative into a full-fledged company andbecame the Founding CEO of Boutique Group, working to create an ultra-luxury Saudihospitality brand inspired by the local heritage and traditions of hospitality between 2019 and2021.He was previously a Global Board Member of the International Facility Management Association(IFMA), representing the Middle East as the first Saudi to hold such a role. Additionally, he is aformer member of the Real Estate Committee at the Riyadh Chamber of Commerce and theNational Real Estate Committee at the Council of Saudi Chambers and has also acted as aProjects Judge for the Gulf Real Estate Awards in Dubai.

CEO

Al Gharbia Development & Investment Company

Eng. Mohammed Habis is a distinguished real estate executive, investment strategist, and corporate governance advisor with over 20 years of experience in founding and leading largescale urban development initiatives, establishing enterprises, and institutional investment. His expertise spans investment fund structuring, capital raising, master planning, and asset management, positioning him as a key figure in Saudi Arabia’s economic transformation. Throughout his career, he has played a pivotal role in structuring multi-billion-riyal RE transactions, aligning investment strategies with Vision 2030, and fostering government private sector collaboration to drive sustainable urban development

CEO

Al Gharbia Development & Investment Company

Eng. Mohammed Habis is a distinguished real estate executive, investment strategist, and corporate governance advisor with over 20 years of experience in founding and leading largescale urban development initiatives, establishing enterprises, and institutional investment. His expertise spans investment fund structuring, capital raising, master planning, and asset management, positioning him as a key figure in Saudi Arabia’s economic transformation. Throughout his career, he has played a pivotal role in structuring multi-billion-riyal RE transactions, aligning investment strategies with Vision 2030, and fostering government private sector collaboration to drive sustainable urban development

CEO

Arbah Capital

Mr. Waleed Alrashdan is a banking and investment expert with over 30 years of professional experience in the financial services sector across Bahrain and Saudi Arabia.
He has held numerous executive and leadership positions, including Chief Executive Officer and Board Member at Tadhamon Capital, and Executive Director of Operations at the Bahrain Monetary Agency.
He has also served on the boards of several leading corporate and financial institutions in the region.Mr. Alrashdan currently serves as the Chief Executive Officer of Arbah Capital.He holds a Master’s degree in Business Administration from the University of Bahrain, is a Certified Public Accountant (CPA) from the State of Delaware, USA, and a Certified Financial Risk Manager (FRM),

CEO

Arbah Capital

Mr. Waleed Alrashdan is a banking and investment expert with over 30 years of professional experience in the financial services sector across Bahrain and Saudi Arabia.
He has held numerous executive and leadership positions, including Chief Executive Officer and Board Member at Tadhamon Capital, and Executive Director of Operations at the Bahrain Monetary Agency.
He has also served on the boards of several leading corporate and financial institutions in the region.Mr. Alrashdan currently serves as the Chief Executive Officer of Arbah Capital.He holds a Master’s degree in Business Administration from the University of Bahrain, is a Certified Public Accountant (CPA) from the State of Delaware, USA, and a Certified Financial Risk Manager (FRM),

Managing Director

Watheeq Capital

Ibrahim Alalwan is a distinguished executive with over 25 years of leadership experience across banking, investment banking, real estate, and construction. He currently serves as the Managing Director and Co-founder of Watheeq Capital, and holds board memberships at Watheeq Capital Co. and Riyadh Holding Co.
Previously, Ibrahim was the MD & CEO of AlAkaria and AlOula Real Estate, where he successfully managed projects exceeding 20 billion SAR across five countries. He was instrumental in founding Kasb Capital Group (now Value Capital Co.), where he served as CEO and Head of Asset Management.
Ibrahim holds a bachelor’s degree in accounting from King Saud University and has completed the prestigious CHASE CREDIT program at Chase Manhattan Bank in New York. His expertise in the Saudi market is widely recognized, with numerous contributions through articles and TV interviews on investment topics.

Managing Director

Watheeq Capital

Ibrahim Alalwan is a distinguished executive with over 25 years of leadership experience across banking, investment banking, real estate, and construction. He currently serves as the Managing Director and Co-founder of Watheeq Capital, and holds board memberships at Watheeq Capital Co. and Riyadh Holding Co.
Previously, Ibrahim was the MD & CEO of AlAkaria and AlOula Real Estate, where he successfully managed projects exceeding 20 billion SAR across five countries. He was instrumental in founding Kasb Capital Group (now Value Capital Co.), where he served as CEO and Head of Asset Management.
Ibrahim holds a bachelor’s degree in accounting from King Saud University and has completed the prestigious CHASE CREDIT program at Chase Manhattan Bank in New York. His expertise in the Saudi market is widely recognized, with numerous contributions through articles and TV interviews on investment topics.

Managing Principal

Wimberly Interiors

Rachel Johnson brings to the team over 20 years of experience in the hospitality industry. Her appreciation and pragmatic design approach has led to the completion of some of the world’s most celebrated projects.
As a senior interior designer, she is proficient in meeting the needs of the client and advising on new innovative design techniques that introduce individuality to the project.
Her acute eye for detail has been cultivated from an extensive experience in the design industry. Having worked as a contract manager accompanied by over 10 years of experience in design management, Rachel has a strong understanding of the hospitality industry, and the processes involved in project development.
Rachel’s experience spans a diversity of styles and themes, from the sleek and sophisticated to the traditional and culturally inferred. Having worked throughout Europe, Africa and the Middle East, Rachel is adept in understanding the significance of regional sensitivity.
As the studio director for the London office, Rachel is responsible for ensuring the quality of design and delivery of all London projects.

Managing Principal

Wimberly Interiors

Rachel Johnson brings to the team over 20 years of experience in the hospitality industry. Her appreciation and pragmatic design approach has led to the completion of some of the world’s most celebrated projects.
As a senior interior designer, she is proficient in meeting the needs of the client and advising on new innovative design techniques that introduce individuality to the project.
Her acute eye for detail has been cultivated from an extensive experience in the design industry. Having worked as a contract manager accompanied by over 10 years of experience in design management, Rachel has a strong understanding of the hospitality industry, and the processes involved in project development.
Rachel’s experience spans a diversity of styles and themes, from the sleek and sophisticated to the traditional and culturally inferred. Having worked throughout Europe, Africa and the Middle East, Rachel is adept in understanding the significance of regional sensitivity.
As the studio director for the London office, Rachel is responsible for ensuring the quality of design and delivery of all London projects.

General Manager

KSA, Knight Frank

Susan has more than 20 years of experience in the real estate sector, including over 18 years in Saudi Arabia advising on large-scale, multi-billion Riyal developments across residential, commercial, hospitality and mixed-use projects. Before joining Knight Frank, she worked extensively with both public and private sector organisations, developing strategic plans, investment frameworks and feasibility studies that supported long-term growth objectives.
At Knight Frank, Susan oversees operations in Saudi Arabia, partnering with clients to align their real estate initiatives with national development goals. Her expertise spans investment management, market research and highest and best use analyses, underpinned by international academic and leadership credentials that bring a broader perspective to local market opportunities.

Relevant Experience

Strategic Planning: Developing investment strategies and business plans for major public and private sector organisations across Saudi Arabia.
Feasibility & Market Analysis: Leading highest and best use studies, feasibility assessments and market research to guide decision-making for residential, commercial, hospitality and mixed-use projects.
Major Developments: Advising on landmark initiatives such as Jeddah Central Development, Knowledge Economic City, Roshin’s master plans and Ruaa Al Madinah.
Client Partnership: Aligning real estate initiatives with national development goals, delivering solutions that support long-term economic priorities and sustainable growth.

General Manager

KSA, Knight Frank

Susan has more than 20 years of experience in the real estate sector, including over 18 years in Saudi Arabia advising on large-scale, multi-billion Riyal developments across residential, commercial, hospitality and mixed-use projects. Before joining Knight Frank, she worked extensively with both public and private sector organisations, developing strategic plans, investment frameworks and feasibility studies that supported long-term growth objectives.
At Knight Frank, Susan oversees operations in Saudi Arabia, partnering with clients to align their real estate initiatives with national development goals. Her expertise spans investment management, market research and highest and best use analyses, underpinned by international academic and leadership credentials that bring a broader perspective to local market opportunities.

Relevant Experience

Strategic Planning: Developing investment strategies and business plans for major public and private sector organisations across Saudi Arabia.
Feasibility & Market Analysis: Leading highest and best use studies, feasibility assessments and market research to guide decision-making for residential, commercial, hospitality and mixed-use projects.
Major Developments: Advising on landmark initiatives such as Jeddah Central Development, Knowledge Economic City, Roshin’s master plans and Ruaa Al Madinah.
Client Partnership: Aligning real estate initiatives with national development goals, delivering solutions that support long-term economic priorities and sustainable growth.

Advisor to H.E The President

IsDB Group

Mohamed Hedi Mejai is currently serving as the Advisor to H.E the President, IsDB Group.
Before that, he served as the Director of the Investments Department of the Islamic Development Bank (IsDB) from the department’s establishment in 2012 until 2024. While at IsDB Group, in addition to being the Director of the Investments Department, he served in various dual additional roles including Acting Director of the Treasury Department, Advisor to the Chairman of the Board of the ICD, Acting Director of the Islamic Finance Department, and Officer-in-Charge of the Finance Complex during the absence of the Vice President.
Prior to that, he worked and occupied several executive positions with investment and venture capital funds, investment and commercial banks, including Chief Investment Officer and Chief Executive Officer in Bahrain, UAE, and the UK. During his career, he represented IsDB in several expert groups with other multilateral institutions and was a frequent speaker on issues related to Islamic finance, investments and portfolio management, sovereign funds, public-private partnerships, and development finance. He has also served on various boards of banks, funds, and companies globally.
Mohamed Hedi completed executive courses at Harvard Business School (USA) and London Business School (UK), and recently completed a course on digital transformation at MIT (USA) as part of his career development. He holds a Master of Science degree from the School of Oriental & African Studies, University of London (UK), and an MBA degree from EDHEC Business School (France). He speaks fluent Arabic, English, and French.

Advisor to H.E The President

IsDB Group

Mohamed Hedi Mejai is currently serving as the Advisor to H.E the President, IsDB Group.
Before that, he served as the Director of the Investments Department of the Islamic Development Bank (IsDB) from the department’s establishment in 2012 until 2024. While at IsDB Group, in addition to being the Director of the Investments Department, he served in various dual additional roles including Acting Director of the Treasury Department, Advisor to the Chairman of the Board of the ICD, Acting Director of the Islamic Finance Department, and Officer-in-Charge of the Finance Complex during the absence of the Vice President.
Prior to that, he worked and occupied several executive positions with investment and venture capital funds, investment and commercial banks, including Chief Investment Officer and Chief Executive Officer in Bahrain, UAE, and the UK. During his career, he represented IsDB in several expert groups with other multilateral institutions and was a frequent speaker on issues related to Islamic finance, investments and portfolio management, sovereign funds, public-private partnerships, and development finance. He has also served on various boards of banks, funds, and companies globally.
Mohamed Hedi completed executive courses at Harvard Business School (USA) and London Business School (UK), and recently completed a course on digital transformation at MIT (USA) as part of his career development. He holds a Master of Science degree from the School of Oriental & African Studies, University of London (UK), and an MBA degree from EDHEC Business School (France). He speaks fluent Arabic, English, and French.

Country Head of Business Development (KSA) & Regional Director of Public Relations

Valor Hospitality Partners

Country Head of Business Development (KSA) & Regional Director of Public Relations
Valor Hospitality Partners
Jana Bader is a Saudi national with a results-driven mindset and extensive experience in marketing communications, strategic partnerships, and business development across hospitality, food and beverage, and corporate sectors in Saudi Arabia and international markets. She specializes in aligning initiatives with organizational and national goals, including Saudi Arabia’s Vision 2030, to drive measurable growth and brand excellence.
In her current role as Country Head of Business Development (KSA) and Regional Director of Public Relations at Valor Hospitality Partners, Jana spearheads the company’s growth and visibility across the Kingdom and the wider Middle East. Valor Hospitality, a leading global hospitality management company with over 100 hotels under management across four continents, is renowned for its investor-aligned approach that bridges the gap between owners and international hotel brands. In Saudi Arabia, Valor has positioned itself as a trusted partner for investors, developers, and operators, supporting the Kingdom’s giga-projects and private sector initiatives by delivering performance-driven hotel management, pre-opening expertise, and innovative asset optimization strategies.
A dynamic leader with a strong entrepreneurial background, Jana has a proven ability to forge high-value partnerships with government entities, investors, and industry stakeholders. Her accomplishments include launching the Future Hospitality Investment Summit KSA, which generated over $1.1 billion in business opportunities, and securing multimillion-dollar sponsorships with key organizations. She excels in developing data-driven marketing strategies, executing impactful PR campaigns, and leading cross-functional teams to achieve sustainable results.
Jana holds a Bachelor’s degree in Advertising and Public Relations from the American University of Sharjah and is currently pursuing a Master’s in Digital Business from Waikato University. Her certifications in Artificial Intelligence in Hospitality and Strategic Communication for Tourism reflect her commitment to innovation and industry best practices.

Country Head of Business Development (KSA) & Regional Director of Public Relations

Valor Hospitality Partners

Country Head of Business Development (KSA) & Regional Director of Public Relations
Valor Hospitality Partners
Jana Bader is a Saudi national with a results-driven mindset and extensive experience in marketing communications, strategic partnerships, and business development across hospitality, food and beverage, and corporate sectors in Saudi Arabia and international markets. She specializes in aligning initiatives with organizational and national goals, including Saudi Arabia’s Vision 2030, to drive measurable growth and brand excellence.
In her current role as Country Head of Business Development (KSA) and Regional Director of Public Relations at Valor Hospitality Partners, Jana spearheads the company’s growth and visibility across the Kingdom and the wider Middle East. Valor Hospitality, a leading global hospitality management company with over 100 hotels under management across four continents, is renowned for its investor-aligned approach that bridges the gap between owners and international hotel brands. In Saudi Arabia, Valor has positioned itself as a trusted partner for investors, developers, and operators, supporting the Kingdom’s giga-projects and private sector initiatives by delivering performance-driven hotel management, pre-opening expertise, and innovative asset optimization strategies.
A dynamic leader with a strong entrepreneurial background, Jana has a proven ability to forge high-value partnerships with government entities, investors, and industry stakeholders. Her accomplishments include launching the Future Hospitality Investment Summit KSA, which generated over $1.1 billion in business opportunities, and securing multimillion-dollar sponsorships with key organizations. She excels in developing data-driven marketing strategies, executing impactful PR campaigns, and leading cross-functional teams to achieve sustainable results.
Jana holds a Bachelor’s degree in Advertising and Public Relations from the American University of Sharjah and is currently pursuing a Master’s in Digital Business from Waikato University. Her certifications in Artificial Intelligence in Hospitality and Strategic Communication for Tourism reflect her commitment to innovation and industry best practices.

Regional Partner, Head of Consulting

Knight Frank

Harmen has been involved in real estate development advisory in the Middle East since 2006. In 2021, he rejoined Knight Frank as a Partner, responsible for the Consulting Solutions Group in the Middle East with a focus on Saudi Arabia. Harmen established and oversees teams covering specialist areas of expertise ranging from hospitality to retail and from Property Asset Management to ESG. He is a member of the firm’s Saudi Steering Group.
Harmen has advised clients on optimum investment strategies pertaining to capital projects with a combined value of over US$ 500 bn. in geographic markets such as the Middle East, Asia, CIS and South America on behalf of investment funds, real estate developers and hotel management companies. His strengths include real estate development strategy, feasibility assessments and highest and best use analyses.

Relevant Skills / Experience

Development Strategy: Involved in a number of large scale mixed-use projects with leading real estate developers and (semi) government authorities. Projects his team has advised on vary from standalone hotel resorts to various giga projects in the Kingdom of Saudi Arabia.

• Transactional Support: Financial assessment and bid support for a regional urban planning council to develop high quality, sustainable housing communities and facilities for the employees of various government entities.

• Financial Feasibility Assessment: Involved in various engagements including a number of giga projects in Saudi Arabia which required market sizing and in-depth financial analysis.

Regional Partner,Head of Consulting

Knight Frank

Harmen has been involved in real estate development advisory in the Middle East since 2006. In 2021, he rejoined Knight Frank as a Partner, responsible for the Consulting Solutions Group in the Middle East with a focus on Saudi Arabia. Harmen established and oversees teams covering specialist areas of expertise ranging from hospitality to retail and from Property Asset Management to ESG. He is a member of the firm’s Saudi Steering Group.
Harmen has advised clients on optimum investment strategies pertaining to capital projects with a combined value of over US$ 500 bn. in geographic markets such as the Middle East, Asia, CIS and South America on behalf of investment funds, real estate developers and hotel management companies. His strengths include real estate development strategy, feasibility assessments and highest and best use analyses.

Relevant Skills / Experience

Development Strategy: Involved in a number of large scale mixed-use projects with leading real estate developers and (semi) government authorities. Projects his team has advised on vary from standalone hotel resorts to various giga projects in the Kingdom of Saudi Arabia.

• Transactional Support: Financial assessment and bid support for a regional urban planning council to develop high quality, sustainable housing communities and facilities for the employees of various government entities.

• Financial Feasibility Assessment: Involved in various engagements including a number of giga projects in Saudi Arabia which required market sizing and in-depth financial analysis.

Senior Partner Dubai

McKinsey & Company

He has longstanding experience serving Real Estate developers, asset managers, institutionalinvestors, government and tech firms on a range of topics including large-scale destinationdevelopments, capital investments, corporate strategies, strategic partnerships, venturelaunch and scale-ups, socio-economic developments and portfolio enhancement

Senior Partner Dubai

McKinsey & Company

He has longstanding experience serving Real Estate developers, asset managers, institutionalinvestors, government and tech firms on a range of topics including large-scale destinationdevelopments, capital investments, corporate strategies, strategic partnerships, venturelaunch and scale-ups, socio-economic developments and portfolio enhancement

Deputy Head of Technical & Head of Interior Design

Dar Global

Mira Al Assaad is the Deputy Head of Technical and Head of InteriorDesign at DarGlobal Real Estate, where she leads the creative andtechnical vision behind some of the region’s most prestigious luxurydevelopments. A trailblazer in her field, she combines interior andarchitectural expertise with a refined design sensibility, setting newbenchmarks in high-end residential, hospitality, and mixed-use projects.With over 15 years of experience in luxury interior design and architecture,Mira has played a defining role in shaping the interiors of iconicdevelopments in collaboration with world-renowned brands. Herleadership at DarGlobal reflects her pioneering approach—merginginnovation, functionality, and elegance to create spaces that not onlyinspire but also elevate modern living.Renowned for her ability to bridge creativity with execution, Mira has builta reputation as a visionary who transforms ambitious design conceptsinto timeless realities. Her work continues to influence the evolution ofluxury design across the Middle East and beyond, positioning her as aleading voice in the industry and a driving force behind DarGlobal’s globalsuccess developments that set new benchmarks in luxury living.

Deputy Head of Technical & Head of Interior Design

Dar Global

Mira Al Assaad is the Deputy Head of Technical and Head of InteriorDesign at DarGlobal Real Estate, where she leads the creative andtechnical vision behind some of the region’s most prestigious luxurydevelopments. A trailblazer in her field, she combines interior andarchitectural expertise with a refined design sensibility, setting newbenchmarks in high-end residential, hospitality, and mixed-use projects.With over 15 years of experience in luxury interior design and architecture,Mira has played a defining role in shaping the interiors of iconicdevelopments in collaboration with world-renowned brands. Herleadership at DarGlobal reflects her pioneering approach—merginginnovation, functionality, and elegance to create spaces that not onlyinspire but also elevate modern living.Renowned for her ability to bridge creativity with execution, Mira has builta reputation as a visionary who transforms ambitious design conceptsinto timeless realities. Her work continues to influence the evolution ofluxury design across the Middle East and beyond, positioning her as aleading voice in the industry and a driving force behind DarGlobal’s globalsuccess developments that set new benchmarks in luxury living.

Chair Woman

Elite Stone Group

Introduction

Tetyana Kovalenko, the founder and Chairwoman of **Elite Stone Srl**, is a trailblazer in the luxury stone industry. With a deep passion for natural stone and an unwavering commitment to excellence, she has transformed Elite Stone into a global leader in high-end marble and onyx solutions. Her journey from a geology student to a renowned entrepreneur is a testament to her expertise, creativity, and dedication to the art of stone craftsmanship.

Early Life and Education

Tetyana Kovalenko’s fasciation with natural stone began during her studies at the **University of Rome**, where she earned a top-ranking degree in **Geology and Mineralogy**. Her academic journey was fueled by a part-time job at a quarry equipment manufacturer, which introduced her to the intricacies of marble and onyx. This hands-on experience, combined with her scientific training, laid the foundation for her future career.

Founding Elite Stone

In 2000, Tetyana founded Elite Stone in Rome, driven by her vision to deliver unparalleled luxury through meticulously selected and crafted natural stone. Her philosophy, “Marble is like a diamond: absolutely perfect when the color is right, flawless, and well-cut,” became the cornerstone of the company’s ethos.

Elite Stone quickly gained recognition for its bespoke marble solutions, catering to prestigious clients worldwide. The company’s move to Carrara in 2007, the heart of Italy’s marble industry, further solidified its reputation. Here, Tetyana established strong relationships with renowned quarries, including family bonds with the famous Calacatta Borghini quarry.

Expansion and Innovation

In 2013, Tetyana relocated Elite Stone’s headquarters to Verona, where she expanded the company’s operations and created new marble fashion facility. This space became a hub for architects, designers, and clients to explore an extensive collection of Italian and international marbles.

Under her leadership, Elite Stone introduced groundbreaking innovations such as the E-Light System, a patented backlighting technology that enhances the beauty of marble and onyx. This innovation, developed over a decade of research, has redefined the use of stone in luxury interiors.

Global Impact and Prestigious Projects

Tetyana’s expertise and Elite Stone’s craftsmanship have left an indelible mark on the global stage. The company has completed high-profile projects such as the “Mariinsky Theatre in Saint Petersburg”, the “Waldorf Astoria Jerusalem Hotel”, and the “50 St. James in London”, Vip Floors of PIF Tower in Riyadh, numerous high-end retail boutiques, VIP homes.

Elite Stone’s clientele includes world leaders and luxury brands, with projects ranging from private villas to superyachts. Tetyana’s ability to blend traditional craftsmanship with cutting-edge technology and high professionalism has made Elite Stone a preferred partner for architects and designers worldwide.

Leadership and Vision

As a multilingual CEO, Tetyana Kovalenko embodies the spirit of innovation and excellence. Her leadership style is rooted in collaboration and a deep respect for her team, as reflected in her motto: “A company does not consist of just one person”.

Tetyana’s vision extends beyond business success. She is committed to sustainability, ensuring that Elite Stone’s practices respect the environment while delivering unmatched quality.

Legacy and Future

Tetyana Kovalenko’s journey is a story of passion, perseverance, and innovation. From her humble beginnings to becoming a global leader in the luxury stone industry, she has redefined the possibilities of natural stone.

Looking ahead, Tetyana continues to push boundaries, exploring new technologies and expanding Elite Stone’s presence in emerging markets. Her legacy is not just in the stunning projects she has delivered but in the inspiration she provides to aspiring entrepreneurs and stone enthusiasts worldwide.

Conclusion

Tetyana Kovalenko is more than a Chairwoman; she is a visionary who has elevated the art of stone craftsmanship to new heights. Her story is a testament to the power of passion, expertise, and innovation in creating a lasting impact on the world of luxury design.

Chair Woman

Elite Stone Group

Introduction

Tetyana Kovalenko, the founder and Chairwoman of **Elite Stone Srl**, is a trailblazer in the luxury stone industry. With a deep passion for natural stone and an unwavering commitment to excellence, she has transformed Elite Stone into a global leader in high-end marble and onyx solutions. Her journey from a geology student to a renowned entrepreneur is a testament to her expertise, creativity, and dedication to the art of stone craftsmanship.

Early Life and Education

Tetyana Kovalenko’s fasciation with natural stone began during her studies at the **University of Rome**, where she earned a top-ranking degree in **Geology and Mineralogy**. Her academic journey was fueled by a part-time job at a quarry equipment manufacturer, which introduced her to the intricacies of marble and onyx. This hands-on experience, combined with her scientific training, laid the foundation for her future career.

Founding Elite Stone

In 2000, Tetyana founded Elite Stone in Rome, driven by her vision to deliver unparalleled luxury through meticulously selected and crafted natural stone. Her philosophy, “Marble is like a diamond: absolutely perfect when the color is right, flawless, and well-cut,” became the cornerstone of the company’s ethos.

Elite Stone quickly gained recognition for its bespoke marble solutions, catering to prestigious clients worldwide. The company’s move to Carrara in 2007, the heart of Italy’s marble industry, further solidified its reputation. Here, Tetyana established strong relationships with renowned quarries, including family bonds with the famous Calacatta Borghini quarry.

Expansion and Innovation

In 2013, Tetyana relocated Elite Stone’s headquarters to Verona, where she expanded the company’s operations and created new marble fashion facility. This space became a hub for architects, designers, and clients to explore an extensive collection of Italian and international marbles.

Under her leadership, Elite Stone introduced groundbreaking innovations such as the E-Light System, a patented backlighting technology that enhances the beauty of marble and onyx. This innovation, developed over a decade of research, has redefined the use of stone in luxury interiors.

Global Impact and Prestigious Projects

Tetyana’s expertise and Elite Stone’s craftsmanship have left an indelible mark on the global stage. The company has completed high-profile projects such as the “Mariinsky Theatre in Saint Petersburg”, the “Waldorf Astoria Jerusalem Hotel”, and the “50 St. James in London”, Vip Floors of PIF Tower in Riyadh, numerous high-end retail boutiques, VIP homes.

Elite Stone’s clientele includes world leaders and luxury brands, with projects ranging from private villas to superyachts. Tetyana’s ability to blend traditional craftsmanship with cutting-edge technology and high professionalism has made Elite Stone a preferred partner for architects and designers worldwide.

Leadership and Vision

As a multilingual CEO, Tetyana Kovalenko embodies the spirit of innovation and excellence. Her leadership style is rooted in collaboration and a deep respect for her team, as reflected in her motto: “A company does not consist of just one person”.

Tetyana’s vision extends beyond business success. She is committed to sustainability, ensuring that Elite Stone’s practices respect the environment while delivering unmatched quality.

Legacy and Future

Tetyana Kovalenko’s journey is a story of passion, perseverance, and innovation. From her humble beginnings to becoming a global leader in the luxury stone industry, she has redefined the possibilities of natural stone.

Looking ahead, Tetyana continues to push boundaries, exploring new technologies and expanding Elite Stone’s presence in emerging markets. Her legacy is not just in the stunning projects she has delivered but in the inspiration she provides to aspiring entrepreneurs and stone enthusiasts worldwide.

Conclusion

Tetyana Kovalenko is more than a Chairwoman; she is a visionary who has elevated the art of stone craftsmanship to new heights. Her story is a testament to the power of passion, expertise, and innovation in creating a lasting impact on the world of luxury design.

CEO

Al Woroud Real Estate Investment Company

Mr. Abdullah Kamel, a Real Estate and Infrastructure Investment specialist with years of diverse KSAand international experience in sourcing and executing real estate and infrastructure deals.Currently serving as CEO and Board Member of Al Woroud Real Estate Investment Company.

CEO

Al Woroud Real Estate Investment Company

Mr. Abdullah Kamel, a Real Estate and Infrastructure Investment specialist with years of diverse KSAand international experience in sourcing and executing real estate and infrastructure deals.Currently serving as CEO and Board Member of Al Woroud Real Estate Investment Company.

Executive Director

Interior Designer at Diriyah Company

Dalia Muhdis is a highly accomplished interior design professional currently serving as the Executive Director of the Interior Design department at Diriyah Company (DGCL). In 2020, she played a pivotal role in establishing the interior design department within DGCL, showcasing her strong vision and exceptional leadership skills.
Dalia holds a Master's degree in Interior Design from the renowned Savannah College of Arts and Design (SCAD), in addition to a BSc in Interior Design from Dar Al Hekma. With a solid educational foundation and a deep understanding of design principles, she has honed her expertise over the course of her impressive 19-year career.
As the Senior Director, Dalia's responsibilities encompass strategic planning, project management, Interior Design and overseeing a team of talented designers. She brings innovation, creativity, and meticulous attention to detail to each project, ensuring that every space within DGCL reflects the rich heritage and grandeur of Diriyah.
Prior to joining DGCL, Dalia was the Interior Design head at King Abdullah Economic City, one of the most prominent master developers in Saudi Arabia. During her tenure, she delivered two IPA award-winning developments: The Royal Greens Clubhouse and Esmeralda Sports Centre.
Dalia continues to leave an indelible mark on the world of design, weaving stories into the spaces she creates and inspiring others with her ever-evolving journey.

Executive Director

Interior Designer at Diriyah Company

Dalia Muhdis is a highly accomplished interior design professional currently serving as the Executive Director of the Interior Design department at Diriyah Company (DGCL). In 2020, she played a pivotal role in establishing the interior design department within DGCL, showcasing her strong vision and exceptional leadership skills.
Dalia holds a Master's degree in Interior Design from the renowned Savannah College of Arts and Design (SCAD), in addition to a BSc in Interior Design from Dar Al Hekma. With a solid educational foundation and a deep understanding of design principles, she has honed her expertise over the course of her impressive 19-year career.
As the Senior Director, Dalia's responsibilities encompass strategic planning, project management, Interior Design and overseeing a team of talented designers. She brings innovation, creativity, and meticulous attention to detail to each project, ensuring that every space within DGCL reflects the rich heritage and grandeur of Diriyah.
Prior to joining DGCL, Dalia was the Interior Design head at King Abdullah Economic City, one of the most prominent master developers in Saudi Arabia. During her tenure, she delivered two IPA award-winning developments: The Royal Greens Clubhouse and Esmeralda Sports Centre.
Dalia continues to leave an indelible mark on the world of design, weaving stories into the spaces she creates and inspiring others with her ever-evolving journey.

Group CEO

Rajhi Investment Co.

With more than 22 years of significant experience and USD 10 billion of assets under management, Mr. El Samman is the Group CEO of El Rajhi Invest Group since May 2021. During his tenure, Rajhi Invest evolved into an investment power house, with high profile investment deals including establishing USD +4 Billion national champion of steel production with PIF, divesting 40% of Berain water to Hassana of Saudia Arabia He is also the CEO for Saudi Company for Tourism & Development managing 2500+ hotel rooms and 2000+ real estate units. Mr . El Samman has led the development of 4 hotels in Saudia Arabia in the last 3 years,He also served on a number of boards in various capacities. (Rajhi Steel, Berain water, Saudi Toursim development Co., National Gypsum), as well as, previous leadership executive positions at HSBC Bank, Al Ahly Capital Holding, & Beltone Financial Holding
Mr. EL Samman holds a bachelor of commerce degree in accounting, and is a Chartered Financial Analyst, designated by the CFA institute and Private Equity Master Class from London Business School.

Group CEO

Rajhi Investment Co.

With more than 22 years of significant experience and USD 10 billion of assets under management, Mr. El Samman is the Group CEO of El Rajhi Invest Group since May 2021. During his tenure, Rajhi Invest evolved into an investment power house, with high profile investment deals including establishing USD +4 Billion national champion of steel production with PIF, divesting 40% of Berain water to Hassana of Saudia Arabia He is also the CEO for Saudi Company for Tourism & Development managing 2500+ hotel rooms and 2000+ real estate units. Mr . El Samman has led the development of 4 hotels in Saudia Arabia in the last 3 years,He also served on a number of boards in various capacities. (Rajhi Steel, Berain water, Saudi Toursim development Co., National Gypsum), as well as, previous leadership executive positions at HSBC Bank, Al Ahly Capital Holding, & Beltone Financial Holding
Mr. EL Samman holds a bachelor of commerce degree in accounting, and is a Chartered Financial Analyst, designated by the CFA institute and Private Equity Master Class from London Business School.

Executive Board Member

Alliance Investment Holding Group

Ms. Linden is a distinguished global executive and strategic advisor renowned for her leadership inengineering, architecture, and large-scale project delivery across the Middle East and beyond. Withover two decades of multidisciplinary experience, she has played a pivotal role in shapingtransformative giga projects and sustainable developments aligned with Saudi Arabia’s Vision 2030and the region’s broader ambition for future-ready cities.Combining technical excellence with strategic foresight, she bridges innovation, design integrity,and operational ef ciency. Her expertise encompasses urban development, smart infrastructure, andsustainable investment advisory—driving effective collaboration between public and private sectorsto achieve lasting economic and environmental impact.As a global executive and board member, Ms. Linden continues to champion innovation, genderinclusion, and sustainability in the built environment—advocating for human-centered design andresilient urban ecosystems that de ne the next generation of global cities.

Executive Board Member

Alliance Investment Holding Group

Ms. Linden is a distinguished global executive and strategic advisor renowned for her leadership inengineering, architecture, and large-scale project delivery across the Middle East and beyond. Withover two decades of multidisciplinary experience, she has played a pivotal role in shapingtransformative giga projects and sustainable developments aligned with Saudi Arabia’s Vision 2030and the region’s broader ambition for future-ready cities.Combining technical excellence with strategic foresight, she bridges innovation, design integrity,and operational ef ciency. Her expertise encompasses urban development, smart infrastructure, andsustainable investment advisory—driving effective collaboration between public and private sectorsto achieve lasting economic and environmental impact.As a global executive and board member, Ms. Linden continues to champion innovation, genderinclusion, and sustainability in the built environment—advocating for human-centered design andresilient urban ecosystems that de ne the next generation of global cities.

Co-Founder

Love That Design

Siddharth Peters is the Co-Founder of Love That Design,the Middle East’s largest digital ecosystem for the designand construction industry. With over two decades ofexperience across design, media, and digitaltransformation, he has been instrumental in shaping aplatform that connects 160,000+ monthly users unitingbrands, architects, designers, and manufacturers throughintelligent systems, curated content, and communityengagement.Drawing on a foundation of systems thinking, Siddharth iscurrently exploring how AI-driven modelling and designintelligence can unlock new levels of efficiency and creativity across the built environment. Hiswork sits at the intersection of technology, storytelling, and commercial strategy focused onbuilding platforms and experiences that scale.From moderating industry panels to advising on brand and product strategy, Siddharth brings aregional lens and future-forward mindset to every conversation. At the heart of it all is a simpleidea: when design ecosystems are connected, everyone builds better.

Co-Founder

Love That Design

Siddharth Peters is the Co-Founder of Love That Design,the Middle East’s largest digital ecosystem for the designand construction industry. With over two decades ofexperience across design, media, and digitaltransformation, he has been instrumental in shaping aplatform that connects 160,000+ monthly users unitingbrands, architects, designers, and manufacturers throughintelligent systems, curated content, and communityengagement.Drawing on a foundation of systems thinking, Siddharth iscurrently exploring how AI-driven modelling and designintelligence can unlock new levels of efficiency and creativity across the built environment. Hiswork sits at the intersection of technology, storytelling, and commercial strategy focused onbuilding platforms and experiences that scale.From moderating industry panels to advising on brand and product strategy, Siddharth brings aregional lens and future-forward mindset to every conversation. At the heart of it all is a simpleidea: when design ecosystems are connected, everyone builds better.

CEO Real Estate

Al Nahla Group

Eng. Al Makhdoub has a distinguished career spanning over 25 years in both the public and private sectors, with a strong footprint in leading and managing landmark development projects in Makkah and Madinah. He has served as CEO of major real estate companies including Knowledge Economic City, Thakher Development Company, Maad International, Mothmerat Holding Group, and Bayt Al-Ijabah Real Estate Development Co. He also played a foundational role in establishing and managing key real estate and consulting firms such as Sanam Real Estate Company, Dor Development, and James Cubitt & Partners. He also served as Deputy Governor of the State Properties General Authority, contributing to national-level efforts to regulate and develop public real estate assets.

In addition, Eng. Al Makhdoub has served on the boards of several prominent national organizations, including the Saline Water Conversion Corporation (SWCC), the Water Transmission and Technologies Company (WTTCO), and the Real Estate Registration Company, affiliated with the Public Investment Fund (PIF). He also served as a consultant for Al Manakha Urban Development Company and previously chaired the Real Estate Committee at the Madinah Chamber of Commerce. The total built-up area of the real estate projects he has led or overseen exceeds five million square meters, comprising mixed-use developments. His earlier tenure at Bank Albilad provided him with specialized experience in real estate and financial investment management. Academically, he holds a bachelor’s degree in engineering with honors from King Saud University, in addition to completing advanced executive programs at Harvard University and Rice University, with international work experience in the United States, Norway, Sweden, and Italy.

CEO Real Estate

Al Nahla Group

Eng. Al Makhdoub has a distinguished career spanning over 25 years in both the public and private sectors, with a strong footprint in leading and managing landmark development projects in Makkah and Madinah. He has served as CEO of major real estate companies including Knowledge Economic City, Thakher Development Company, Maad International, Mothmerat Holding Group, and Bayt Al-Ijabah Real Estate Development Co. He also played a foundational role in establishing and managing key real estate and consulting firms such as Sanam Real Estate Company, Dor Development, and James Cubitt & Partners. He also served as Deputy Governor of the State Properties General Authority, contributing to national-level efforts to regulate and develop public real estate assets.

In addition, Eng. Al Makhdoub has served on the boards of several prominent national organizations, including the Saline Water Conversion Corporation (SWCC), the Water Transmission and Technologies Company (WTTCO), and the Real Estate Registration Company, affiliated with the Public Investment Fund (PIF). He also served as a consultant for Al Manakha Urban Development Company and previously chaired the Real Estate Committee at the Madinah Chamber of Commerce. The total built-up area of the real estate projects he has led or overseen exceeds five million square meters, comprising mixed-use developments. His earlier tenure at Bank Albilad provided him with specialized experience in real estate and financial investment management. Academically, he holds a bachelor’s degree in engineering with honors from King Saud University, in addition to completing advanced executive programs at Harvard University and Rice University, with international work experience in the United States, Norway, Sweden, and Italy.

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